If you are considering mobile marketing, geofencing could be the solution you have been hoping for as it will help you create virtual fences on the areas you are targeting. If you are using geofencing as a marketing strategy, you can personalize your messages based on the context of the individual user. Geofencing marketing will help you grab clients from your competitors by sending them personalized messages consisting of offers. Here are some reasons why you should consider using geofencing marketing.
By personalizing marketing messages, you can increase the possibility of attracting more people to your outlets if you are using geofencing marketing. When geofencing you are getting your messages in front of the audience who matter the most, this is likely to increase engagement which in turn will create brand loyalty. Placing beacons inside the building can be cumbersome and it gets more difficult to implement, luckily, geofencing does not require beacon technology you just need the location you want to target.
You can easily optimize marketing efforts for a better return on investment if you are using geofencing because it allows you to analyze the response and effectiveness of your marketing campaign. You can target and speak to your potential clients if they are at the geofencing area you have created either on their phones or tablets. Geofencing will allow you to target your potential clients when they are at the geofencing area and even up to thirty days after leaving the geofencing area.
If you are using geofencing marketing, you can deliver specific offers to people based on their location and thus you improve the impact that your communication create on the buyers. With geofencing marketing, you can enjoy more reach in your market than any other targeting method in the method. Geofencing gives you a higher percentage of reaching the people who walked into the geofence because it only requires a location to be turned on.
Once you start using geofencing marketing you access to plenty of data which you can use to generate insights like stores are performing better and which locations are more suitable for expanding business among others. Geofencing is a marketing method that will allow you to make decisions real-time because you will be getting analytics real-time; once the campaign is launched you will start receiving data. These are the advantages of using geofencing marketing.